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Pure Match Liquid Concealer

Versatile, allover liquid concealer that conceals imperfections and evens skin tone with weightless, buildable coverage and an undetectable soft matte finish.

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Description

Details

  • Allover liquid concealer available in 16 true-to-skin shades.
  • Evens skin tone, conceals imperfections and masks discoloration.
  • Glides on creamy and sets to an undetectable soft matte finish.
  • Medium, buildable coverage with a weightless, breathable feel.
  • Long-wear, budge-proof performance.
  • Precision doe-foot applicator for targeted application.
  • Versatile for concealing, brightening and defining.
  • Choose the shade that best matches your skin tone to conceal.
  • Choose a shade lighter than your complexion to brighten and lift.
  • Choose a shade darker than your complexion to sculpt and create definition.
  • Net 5 mL/0.16 fl. oz.

SKIN HEALTH IS THE ULTIMATE FOUNDATION®

How To Use

Choose the shade that best matches your skin tone to conceal imperfections, even skin and mask discoloration. Use the tip of the applicator for targeted application. Lay flat to conceal larger areas. Choose a shade lighter than your complexion to brighten and lift. Choose a shade darker than your complexion to sculpt and create definition.

Ingredients

Ingredients

water/aqua | polyglyceryl-6 polyricinoleate | silica | dicaprylyl ether | c9-12 alkane | coconut alkanes | propanediol | c15-19 alkane | polyglyceryl-2 isostearate | sorbitan sesquiisostearate | polyhydroxystearic acid | mica (ci 77019) | disteardimonium hectorite | helianthus annuus (sunflower) seed wax helianthus annuus seed cera | magnesium sulfate | olea europaea (olive) oil unsaponifiables | sodium dehydroacetate | hydrogenated lecithin | levulinic acid | coco-caprylate/caprate | sodium levulinate | glycerin | rhus verniciflua peel wax | shorea robusta resin | melia azadirachta seed oil | xanthan gum | tocopherol | opuntia ficus-indica stem extract | disodium phosphate,,

May Contain
titanium dioxide (ci 77891) | iron oxides (ci 77492) | iron oxides (ci 77491) | iron oxides (ci 77499)

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.

Vegan/Gluten

Vegan
All options are vegan.

Wheat-Free
All options are wheat-free.

Skin-loving ingredients

INDIAN DAMMAR

Conditions skin and supports skin elasticity

PRICKLY PEAR

Soothes, softens, protects and delivers hydration

PROPRIETARY BLEND OF OILS & WAXES

Protects skin and prevents transepidermal water loss

Explore our application tutorials

Create depth and dimension.

Renew dull, uneven skin.

Help tired eyes look more awake.

Mask darkness and stubborn redness.

Enhance your natural bone structure.

Create a perfectly polished complexion.

Create a lit-from-within look.

Conceal unsightly blemishes.

Your Questions, Answered

Is PureMatch Liquid Concealer good for the skin?

PureMatch Liquid Concealer is formulated with a number of nurturing ingredients that support soft, healthy skin. Our proprietary blend of oils and waxes helps protect skin from environmental damage and trans epidermal water loss. Opuntia Ficus-Indica Stem Extract, also known as Prickly Pear Extract, delivers antioxidant protection and helps to soothe, soften and deliver hydration., Finally, Shorea Robusta Resin, also known as Indian Dammar, helps to condition skin and has been shown to support skin elasticity and softness.

What makes this different than your other concealers?

PureMatch Liquid Concealer offers 16 skin-tone-based shades to help conceal imperfections and discoloration. Unlike our corrective and under-eye concealers, PureMatch can be used all over.

Is PureMatch Liquid Concealer non-comedogenic?

Yes, tested for comedogenicity, it will not clog pores or break you out.

How would you describe the staying power of PureMatch Liquid Concealer?

PureMatch is designed to last. It sets quickly and stays put for long-lasting, budge-proof wear.

What does the N and W stand for in the shade names and how do I know which one to choose?

The N and W stand for ‘neutral’ and ‘warm’ undertone. One way to determine your skin’s undertone is to look at the inside of your wrist. If your veins appear to have a blue or deep purple tint, you likely have cool skin undertones and should choose an ‘N’ shade. If they look more greenish, you likely have warm or olive undertones and you should choose a ‘W’ shade. If you can’t tell one way or the other, you may have neutral undertones and should choose ‘N.’

How do I apply PureMatch Liquid Concealer?

Choose the shade that best matches your skin tone. Use the tip of the applicator for targeted application. Lay flat to conceal larger areas. Blend quickly and completely.

How do I use PureMatch to brighten or contour?

Choose a shade lighter than your complexion to brighten and lift. Choose a shade darker than your complexion to sculpt and create definition. Visit our website for video tutorials on different techniques, including lifting, brightening, highlighting, sculpting and defining.

Does PureMatch have SPF?

PureMatch Liquid Concealer does not contain a rated SPF. For SPF protection, we recommend topping with Powder-Me SPF or any of our SPF foundations.

Additional information

COLOR

10N – medium dark with olive undertones, 12W – dark with warm undertones, 2N – fair with neutral undertones, 3W – fair with warm gold undertones, 4N – light with neutral undertones, 6N – medium light with neutral beige undertones, 7W – medium light with peach undertones, 8N – medium with neutral undertones

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