PureBrow Shaping Pencil

A retractable shaping brow pencil and spoolie to outline, shape and fill brows.

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  • Tear-drop-shaped tip expertly outlines, shapes and fills brows.
  • Spoolie seamlessly softens & blends color and fluffs brows.
  • Soft, easy-to-blend in six natural-looking shades.
  • Long-wear formula is water-resistant and stays put without smudging.


How To Use

  • Use thicker side of pencil to create shape and fill brows.
  • Use finer side of pencil to outline and create definition.



diisostearyl malate | triethylhexanoin | c20-40 acid | c20-40 alcohols | polyethylene | synthetic wax | glyceryl behenate/eicosadioate | ethylene/propylene copolymer | ethylcellulose | boron nitride | vp/eicosene copolymer | tocopherol | ascorbyl palmitate,

May Contain

mica | titanium dioxide (ci 77891) | iron oxides (ci 77491, ci 77492, ci 77499) | bismuth oxychloride (ci 77163)

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.


All options are vegan.

All options are wheat-free.

Your Questions, Answered

Is the PureBrow Shaping Pencil formula good for skin and brows?

Our clean, easy-to-use PureBrow Shaping Brow Pencil is packed with vitamins and antioxidants for healthier, more manageable brows. Vitamin C, specifically, helps protect brow hairs from breakage and loss, while Vitamin E serves as a topical antioxidant, helping to support healthy skin and hair.

Is the PureBrow Shaping Pencil formula water-resistant?

Yes, the built-in wax formula aids in longevity and water-resistance.

Can I use PureBrow Brow Gel with a brow pencil?

Yes, adding PureBrow Brow Gel will help tame brows and add hold for a more precise, long-lasting look.

How do I choose the brow shade that is best for me?

You want to choose a product based on your hair color. Do not go any more than about a half shade darker than your hair color.

How do I choose between the Precision Pencil and the Shaping Pencil?

It depends on your needs. The Precision Pencil adds natural-looking definition quickly to brows. The ultra-fine precision tip creates realistic hairlike strokes, making it ideal for defining, filling gaps & sparse tails, and balancing asymmetry. The Shaping Pencil is a 3-in-1 pencil that outlines, shapes and fills brows for a full, neatly-shaped effect. The unique tear-drop-shaped tip helps create natural-looking brow structure. In short, the Precision Pencil defines and the Shaping Pencil shapes.

Additional information


Dark Brown, Medium Brown, Soft Black


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